This is an interesting topic isn't it? The basic idea that thanks to the internet, things are a lot easier to find, and a lot is in higher demand than one might think. This mostly stems into helping small known people get some attention through recommendations on a website such as Amazon, or opening up a wider selection of options not found anywhere else.
It's kind of funny, as in a way this affected me rather recently. I have a small silly Youtube channel which is nothing special, but after a recent trailer for a game (Super Smash Bros if you care) I took a small clip of it and put it to a random Backstreet Boys song (I promise it makes more sense in context and it's not a completely random choice) While I'm not sure how, at some point some site recommended the video because the views skyrocketed to numbers that are just crazy for a video that is 7 seconds long. As such, my lame channel got a little bit more attention. Not a lot, but it is a minor example of this trait with the internet showing off things no one would have known about.
On a different note, I basically learn of all my music and such through seeing some recommended videos on Youtube or something on iTunes. It once again proves itself that it is great at raising awareness of other things. And as the article says, there's a lot of it, and all of it is available with the click of a button. Now that's pretty crazy.
Word of mouth is powerful, but word of mouth through the internet is even more powerful. Crazy how fast things spread online isn't it? It must feel pretty cool to have something you created be shared, unless you had no intentions of making it public. Then that leads to the internet rule of thumb, never post or create something you wouldn't want others to see. Remember what we learned, once you make something public, you lose control of it! Craziness!
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